Let's pretend - and I'm making up this whole scenario - you are introducing a new biochip that runs just as many samples, at the same precision and accuracy, as the competition. Your chip has one big advantage. It comes with a compressor device that allows the user to miniaturize the chip and conveniently file it away after the test. That's important, because in your customer's line of research, sometimes samples tested in one chip need to be harvested and retested in another. Hence the importance of tracking the 100s of 1,000s of chips used in a year. Perhaps storage of used chips is not today's hot button issue, mostly because a solution has been out of reach.
Here's where a Narrative Snapshot can make your point more vividly than words alone. In the words of cartoonist Roy Paul, "The strength of an editorial cartoon lies in it's analogy. The best editorial cartoons do not depict a problem in literal terms. They liken it to something else and invite readers to stretch their imaginations."