And, you probably remember their questions:
"As an investor, I'm still a little confused. Help me understand why you're different? Who's your customer and why would they want to pay you?"
How mortifying to confront the fact one's 10 slide deck failed at its most fundamental purpose--clarifying the value proposition.
The problem, I believe, is that many pitches rely on facts, flow charts, and lists of product features to make a lasting impression in a short time. We all know telling a story humanizes these abstractions, but illustrated scenes have the power to solidify your customer's dilemma in the minds of investors in a way words alone can not. So, expend resources up front drawing the perfect picture. Then, experience joy when your investors "get it", in under two minutes.