Experts tell us visual content attracts more eyeballs to our written posts. However, readers may be turned off by cheesy stock photos or off-the-mark info-graphics. But, an original cartoon, in just seconds, can convey exactly what you want to say. We business communicators should take note.
For a deeper understanding, I recommend watching the new documentary film Stripped (http://www.strippedfilm.com). While its basic topic is the transformation of the comic strip as digital media overtakes print, I'll remember it for the more than 70 interviews with the world's best cartoonists as they explain the power of comics to communicate.
In the right hands visual narrative art cuts through to the heart of the matter often in a humorous way. Good cartoons are like poetry. Concentrated.